Constructive Controversy

Constructive controversy is a process through which two individuals or groups of individuals seek to reach an agreement when their ideas, opinions and information are incompatible to those of the other (Johnson, Johnson and Tjosvold, 2006). The process is based on a strong cooperative goal and involves â€Å"deliberate discourse [of the advantages and disadvantages of proposed actions] aimed at synthesizing novel solutions† (Johnson, Johnson and Tjosvold, 2006, p. 1). Participants cope constructively in conflict situations by using differences in understanding, perspective and knowledge as valued resources to find a solution integrating the best thoughts that emerge during the process (Deutsch, 2006). In an organizational context, skillful participation in constructive controversy can lead to higher-quality decisions and solutions to complex problems. During the role play of the ROC case study in class, some participants reflected that while they felt thrown out of equilibrium initially when asked to assume the opposite position, the process opened their minds to new information and helped them engage in a higher-level cognitive and reasoning process. The value of constructive controversy lies in the thought process it induces when participants adapt to and accommodate the perspective of the other (Johnson, Johnson and Tjosvold, 2006). Individuals are more likely to derive conclusions that are enriched by new ideas and information which otherwise may not have been taken into consideration. Coming together to create a solution in the constructive controversy process also fosters stronger relationships among individuals which is crucial to organizational health. The positive feelings and commitment individuals feel in joint decision-making raises interpersonal attraction and produces greater perceptions of peer task support (Johnson, Johnson and Tjosvold, 2006). Individuals are encouraged to manage conflict constructively when the next problem arises and the result is likely to be a higher-quality solution, thereby reinforcing interpersonal attraction and commitment in the organization for the long term. In the ROC case study, the Finance team and the Sales team will likely need to cooperate in the long term to come up with multiple creative solutions to bring ROC back to the black again because sustained profitability cannot be achieved with cost-cutting measures alone or by simply launching a new product. The bedrock of this long-term cooperative effort to revive ROC is a positive relationship between the two teams. However, the constructive controversy process requires dedicated time and resources, which in some situations, may not be the most efficient way of decision-making. In fast-paced, complex and highly dynamic business environments, organizations have to respond swiftly to changing customer demands in order to compete. While the constructive controversy process can generate higher-quality decisions, the timeliness of these decisions is equally crucial. ROC would have suffered a lost opportunity if a rival company had launched a similar product in the time taken for the two teams in ROC to arrive at a decision through the constructive controversy process. Controversies may also increase tensions in a group if participants do not possess the collaborative and conflict management skills necessary to facilitate a constructive controversy process. According to Johnson, Johnson and Tjosvold (2006), the abilities to disagree with each other’s ideas while acknowledging one another’s personal competence and engage in perspective-taking behaviors are critical to creating a cooperative context for controversy. A group comprising mainly of individuals with a dominating style of conflict management is likely to experience a competitive controversy process, with each side adhering rigidly to its position and rejecting ideas and information of the opponent. Dominating persons often ignore the needs and expectations of the other party and may sometimes want to win at any cost (Rahim, 2000). As a result, interpersonal relationships could be strained and more conflicts may arise. References Deutsch, M. (2006) Cooperation and competition. In Deutsch, M. Coleman, P. T. & Marcus, E. (Eds. ) The handbook of conflict resolution: Theory and practice, 2nd edition (pp. 23-42). San Francisco: Jossey-Bass. Johnson, D. W. , Johnson, R. T. & Tjosvold, D. (2006) Constructive Controversy: The value of intellectual opposition. In Deutsch, M. , Coleman, P. T. & Marcus E. (Eds. ) The handbook of conflict resolution: Theory and practice, 2nd edition (pp. 69-91). San Francisco: Jossey-Bass. Rahim, M. A. (2000) Mana ging conflict in organizations, 3rd edition. Westport, CT: Greenwood Publishing.

Staff Nurse Appraisal

OVERCOMING APPRAISAL INTERVIEW DIFFICULTIES: There is a greater chance that the performance appraisal will have a positive outcome if certain conditions are present before, during, and after the interview. Before the Interview * Make sure that the conditions mentioned previously have been met (e. g. , the employee knows the standard by which his or her work will be evaluated), and she has a copy of the appraisal form. Select an appropriate time for the appraisal conference. * Be prepared mentally and emotionally for the conference yourself. * Schedule uninterrupted interview time. * Plan a seating arrangement that reflects collegiality rather than power (placing the chairs side by side) During the Interview * Greet the employee warmly, showing that the manager and the organization have a sincere interest in his or her growth. * Begin the conference on a pleasant, informal note. Ask the employee to comment on his or her progress since the last performance appraisal. * Avoid surprises in the appraisal conference. * Use coaching techniques throughout the conference. * When dealing with an employee who has several problems select the major ones. * Listen carefully to what the employee has to say. * Focus on the employee’s performance and not on his or her personal characteristics. * When delivering performance feedback, be straightforward and state concerns directly. Never threaten, intimidate, or use status in any manner * Let the employee know that the organization and the manager are aware of his or her uniqueness, special interests, and valuable contributions to the unit. * Use terms and language that are clearly understood and carry the same meaning for both parties. Avoid words that have a negative connotation. * Mutually set goals for further growth or improvement in the employee’s performance. * Plan on being available for employees to return retrospectively to discuss the appraisal review further. After the Interview Both the manager and empl oyee need to sign the appraisal form to document that the conference was held and that the employee received the appraisal information * End the interview on a pleasant note. * Document the goals for further development that have been agreed on by both parties. * If the interview reveals specific long-term coaching needs, the manager should develop a method of follow-up to ensure that such coaching takes place. Reference: Leadership Roles and Management Functions in Nursing Theory and Application: Marquis & Huston, 2012. Related article: â€Å"Ati RN Community Health Online Practice 2016 B†

Both Sided of Humanity

Both Sides of Humanity A typical spring morning, crisp, cool air. Three girls in the driveway like ducklings in a row, momma behind them in the doorway waving. Three girls anxiously awaiting the arrival of bus 210, lilacs in hand for the driver. They’re so young and pure, free of corruption and clueless of the dangers of each new day. The bus takes them to school, the place they think they go to learn about numbers and curving cursive Y below the line, but today school is a haven. Imagine a seemingly unsteady world crumbling under the pressures of fate’s unsteady hand. Imagine everything you own taken in an instant. And as their mother weakly told the girls of the disaster that day, the girls wondered, was it fate? Was it always going to happen? No. And they wondered what could have happened differently in the past to prevent this tragedy as they solemnly stared at the smoldering ash that was their home this morning. Three girls in the driveway like ducklings in a row, momma beside them- and beside herself, wondering what will happen next. While the thought of reconstruction brings happiness, they know their house will never be rebuilt. Money is scarce- the miracle ration has been spent on their lives. The family is all okay; no one was home to endure the deadly licks of the fire’s vicious tongue. There are six, and for now they must all live together in one small hotel room. For the three girls, getting along with their step dad would be like a fuzzy white mouse getting along with a starved python. Tension is high for everyone, but they all have their outlets. For the girls it is school. There they thrive in A+ papers, constant praise from teachers, and â€Å"BFF† love, and in the room at night there were three in the bed and the little one said, â€Å"we made it through another day.† Winter of 2004, the house is not complete; it’s not a house at all. There are some walls, but numerous holes and open spaces. The baby can’t crawl around because the floor is missing in some places, in others there is floor board†¦or some kind of board. No carpet. The stairs are slightly safe, enough to get to the top if they go one at the time. The kitchen has an infinite number of open places so the snow comes in sometimes. The floor is too cold to walk on with bare feet, but they have a few pairs of socks. There is no electricity, but they have a generator in the backyard. Gas is expensive though so it is rarely turned on. Their only heat source is a portable kerosene heater and kerosene is expensive too. There’s no running water, but when the generator is on they get about five ice-cold minutes in the shower-sometimes seven or eight depending on how much gas there is to spare. The youngest girl goes outside and sticks her hand deep into the snow. The sn owy yard is their refrigerator. When the sun goes down candles are gathered and lit. The girls gather in a circle, pens and paper in hand to do their math homework and write tomorrow’s essay in the company of dancing shadows on the wall. It is cold but they are grateful to have this skeleton house rather than nothing at all. Friends don’t know about this new way of life, keeping it a secret is no challenge though, because there is no time for friends. School is the only social time available, but that’s okay-it’s easier to keep secrets that way. Days go by, then weeks. Thanksgiving came. Oh were they thankful. Thankful for life, each other, and good health, and thankful that they had sense enough to be thankful. On Christmas Eve the family decorated a small tree cut from the woods out back, knowing nothing would be under it in the morning. Christmas morning arrived and they huddled around the tree. No words came out, but everyone knew what the others were thinking, â€Å"Its great to be alive; its great to have a healthy family; what a beautiful Christmas morning it is.† The girls knew their friends were opening presents, but their friends were unlucky because they were not having thoughts of thanks and gratitude flood their heads like the family with the creaky, dark house d own the road. Four years later life is very different from that in the creaky, dark house and still, there are three girls becoming women with a definite past and a bright future. They have seen two very different sides of life, and despite everything they are thankful for what they didn’t have before. Nothing will ever be the same, they will never look at life through the eyes of those three innocent girls that they once were. They, along with everyone else, are a very small part of an impossibly large world. Without the past the girls would not be thankful for every meal put on the table. They would not be thankful for the clothes on their backs. They are humble, and know that no matter what is going wrong, someone out there is always worse off. Three girls standing together, not in a row but side by side, grown and strong, ready to take on the world. They know what they have, they know that may not have it tomorrow, and that’s okay because nothing can take away their passion for life and their ability to adapt to any situation. When everything is mixed up and life is kept secret from friends and society it’s hard to cope with what others may think or say. The idea of society as a whole is a fallacy. We are all driven to be the same and to conform to the thoughts and ideas of others, but how can we act like a certain person or group of people when they too are acting like someone else? There is no truth in society, yet we all follow the same path to uniformity. To find the truth within yourself is crucial. Staying strong in a faulty situation is to have self awareness and to realize that life- no matter how fancy or dull- is beautiful. No power is so strong that it can ruin someone’s self-image and sens e of self worth. Everyone has the power to reach inside themselves and find their inner beauty, their reason for being on this earth. In the words of Emerson from his essay on self reliance, â€Å"Nothing can bring you peace but yourself. Nothing can bring you peace but the triumph of principles.† In Plato’s Allegory of the Cave the world is a cave full of prisoners who see nothing but what is displayed in front of them. In the words of Plato, â€Å"And if they could talk to one another, don’t you think they’d suppose that the names they used applied to the things they see passing before them?† unless the prisoners are led towards the truth they will never fully understand the real world. Three girls standing in a row, each with her own ideas of life’s truths. Each aware that she is responsible for freeing the world’s prisoners. It is their responsibility to show the world what life really is and what goes on behind closed doors. Reflecting on the past, they realize that their history is no different from anyone else’s. Together they became independent, self-reliant individuals. They have strength and passion, a burning fire within them as one, shedding warm light on each that reveals their individuality and what they have chos en to believe. Like the dancing arithmetic shadows on the wall, adversity vanishes leaving hope and certainty to their lives†¦a warm memory on a cold winter night. Three women who know: They’ve been up the rocky path and down the gentle slope. They’ve seen both sides of humanity and the miracles of hope. The light keeps glowing on them; and the moon keeps shining bright. As long as nature takes her course, they know they’ll be alright. Life cannot be touched; you can’t hold it in your hands. Its being can’t be dissected although it has the most intricate parts. Life thrives in every human being, entwines itself in every heart. Living with love, and having a passion for life are parts of life’s flawless web of catching you in time. Before your time, between your time, and after your time you’ll know†¦your life was perfect all along you just didn’t always know were to go, why you went, or how you got there. Following the brightest star, the path of yesterday and tomorrow, let your senseless worries guide you to your destination, wherever that may be. Be happy on the outside, and happier on the in. donâ€⠄¢t let others tell you how your life should end and begin. Respect yourself for who you are and love the light that guides you. Cherish every heart that has touched your very soul. Believe you can, and know you can, and you will be led home.

The Chocolate War Assignment #2 Essay Example | Topics and Well Written Essays - 250 words

The Chocolate War Assignment #2 - Essay Example Surprisingly, Jerry went against the norm of the school, by declining to accomplish the school assignment the way other students did. Those who refused to accomplish such assignments faced serious repercussions. Before Jerry joined the school, other students used to dance to the tunes of The Vigils, since they feared the violent consequences that would erupt. The students, as well as The Vigils and the administration are astonished the moment they realized that Jerry declined to accomplish the assignment. This triggered the long awaited dominant violent act to erupt. Jerry has undergone metamorphosis from being a hero to being an enemy. At first, his fellow students were amazed at his courage to go against The Vigils’ wishes. However, the moment the students realized that Jerry was going to face violent consequences; they abandoned him and went ahead and sold their chocolates. Furthermore, when Jerry was informed that he was to take part in the boxing face-off, his friend, Goober tried to stop him in vain â€Å"Sick. But I just heard about this and I had to come to stop you. For chrissake Jerry, don’t do it.† Jerry went ahead and answered â€Å"I think I can take him, Goob, I really do†¦Ã¢â‚¬  (Robinette 95). The violence finally exploded at the tail end of the play and Jerry faces serious injury and is taken to

Porsche Case Study Essay Example | Topics and Well Written Essays - 1250 words

Porsche Case Study - Essay Example Thus, in the mid 1930s, Porsche’s first car, the VW Type 60 was produced, and thereafter a plant dedicated to the production of the Volkswagen was opened in 1938, producing a series of Volkswagen brands such as the VW Beetle (Henderson& Reavis, 2009). Nevertheless, the brand Porsche found its way into the market exactly 3 years after the Second World War had ended, in 1948 where the brand came in form of a branded sports car, and by 1950, Porsche had managed to develop an assembly line that started rolling out its Porsche 356 series brand into the market (Henderson& Reavis, 2009). Another of the Porsche’s brands, which were introduced into the market much later was the Porsche’s Cayenne, the first of its brands outside the sports car market niche in 2003, and then the Panamera sedan which was released in 2005 (Henderson& Reavis, 2009). The major competitors of the Porsche Company brands are the Mercedes, which is closest in the profit margin per unit earning to Porsche, at $59,454 per unit of automobile sold compared to the Porsche’s profit margin of $91,974 per unit (Henderson& Reavis, 2009). The other major competitors to the Porsche brands is the BMW, the Audi and Volkswagen, whose profit margins per unit were much lower compared to those of Porsche. On the other hand, there were a few small competitors in the sports car manufacturing market, such the Maserati, Lamborghini and Ferrari, which could not compete effectively with Porsche, owing to their low production capacity for the sports cars (Henderson& Reavis, 2009). In relation to the competition in the outsourced Engineering services, Lotus Engineering was the major competitor that Porsche Engineering Services (PES) faced (Henderson& Reavis, 2009). The financial position of Porsche Automobile group has been very promising, owing to the fact that the company has been able to

Homework assignment Case Study Example | Topics and Well Written Essays - 1250 words

Homework assignment - Case Study Example One customer may complain about the store’s services online and have great repercussion to the businesses sales. The presence of social networks handled to the constant connection of more customers Customer before and after sale services have a large impact on the store’s customer base due to the relationships levels. The employee’s interpersonal and communication skills have effects on the customer choice of the store. The case study has also revealed the efforts of the management to improve these skills to ensure that the store attracts more customers. The management has come up with training procedures that have will help improve employee-customer communication and relationships. It will also help interpersonal relationships between the employees that will encourage helping amongst various departments. These strategies will improve customer satisfaction ratings of the store and in the long run increase the number of sales (Lawson, 2006). Without proper customer handling skills, a firm without customer handling skill may lose all its customers. The retail store has adopted a customer service training program that will incorporate all employees. The core objectives of the employee program are to improve customer interaction through relationships and good communication skills. It will focus on the employee behavior towards customers despite the situation they are put in at the store. Knowledge will be passed to the staff through use of videos that portray the real situation that an employee may encounter. Situation behavioral approach helps control employee emotions towards customers despite the character traits of the customers (Werner and DeSimone, 2012). The videos are presented in two sessions that expose different situations depending on the employees response towards the customer. They show both good and bad customer services and ways of handling. After the

Ethical issues surrounding single women using sperm banks to become Research Paper

Ethical issues surrounding single women using sperm banks to become pregnant - Research Paper Example Approximately around eighty thousand such procedures are carried out annually and result in the birth of nearly thirty thousand babies. Moreover, by the 1990s, artificial insemination grew to become a $164 million industry and constituted 11,000 private physicians, 400 sperm banks and about 250 fertility centers (Gaines 1990). Sperm bank collects and stores up sperms from the sperm donors. Sperm donors are first examined for their medical health and then they can donate by way of masturbation. Sperms are then injected into the women’s uterus under the supervision of a qualified doctor or are used to produce an embryo using IVF or other reproductive techniques. (Balen, 2002) Many laws say that if the child is born using the sperms of the woman’s husband then he/she is the legal child of the husband. But laws regarding the child born through the sperms from a third party donor are not clear. Some believe that the child is supposed to be a lawful child of the mother and he r husband but few also presume the child to be illegitimate. Ethical issues associated with this process are looked upon and highlighted by many medical institutions and also nongovernmental organizations and lawmaking departments. This process raises many legal, medical and social concerns. However there are many positive features associated to using this technique as well. Both sides of the situation should be addressed in order to understand the concept better. Artificial insemination is wrongly assumed to be just targeted for infertile pairs. Whereas, it also serves as a platform for individual women who wish to enjoy the blessings of being a parent. This means that this procedure has become relatively popular among lesbian couples who wish to start a family for themselves. However they haven’t gathered support by diverse ethnicities and this further improvisation in their relationships tends to raise a new question and obstacle in their lives which in turn points many fi ngers on single parenthood.   The women interested in becoming a single parent see bright new horizons as the success rate of conceiving artificially is relatively higher than the failure rates. There are two types of artificial insemination, which includes intra-cervical insemination and intra-uterine insemination. These methods are ought to be less incursive as compared to other procedures on artificial fertilization. But since these methods of artificial insemination are largely unstructured or less regulated, they raise a significant amount of health and moral issues. (Araoye, 2003) This process raises moral issues related to the rights of individuals regarding the conditions of their birth. The identity of the donors and recipients are kept confidential. Parents also tend to hide from children about their identity. People who accidently get to know that they were conceived through artificial insemination often undergo agony and distress. That is way it is immoral to hide a pe rson’s birthright from him. Many doctors even do not keep records of the donors’ identity and their medical history because of which they are unable to trace information. Severe health issues also revolve around this artificial method of conception. Diseases such as AIDS, Hepatitis risk the lives of the women and also the child that is supposes to be born with this method. Although it is important to have a complete medical checkup

GA Army National Guard Should Provide Laptop Access to all Soldiers Assignment

GA Army National Guard Should Provide Laptop Access to all Soldiers - Assignment Example The reason for this effort is to find out the best possible way to give the Georgia Army national Guardsmen access to computers. There are two options on the table to achieve this. Option one is to designate a computer lab at each armory, while option two is to buy laptops for soldiers. Cost, efficiency, time, desirability and practicality form the criteria for rationing the decision. Internet research, phone calls, unit surveys and interviews are performed to research data to analyze the criteria. After careful analysis option one turns out to be the better of the two. Designating a computer lab offers many advantages and scores higher on the criterion table. Other than lower cost ‘option one’ can be completed in lesser time. Technology is imperative in the military. There are no second opinions in the argument that the soldiers need to learn, acquire and practice the technology skills. The war in Afghanistan is ending. The troops have to return home soon. In the near future The National Guard will be relatively inactive at the international level. The Georgia Army National Guard is focusing on the education and the professional growth of their soldiers. Although the national guards are not recruits where the administration forces them to complete their education and grow in the professional career of their choosing, yet, if they do choose to grow within the ranks then they need to put a lot of effort in accomplishing those goals. And the best way to do that are the online courses. These courses take weeks to complete. And those courses are not the only thing on their schedule. They have to show good performance in the annual and monthly NCOERs. The administration is also responsible for completing any c ounseling statements. The soldiers have a lot of work that they need to complete on a computer. The unfortunate thing is that not all soldiers have computers or desktops in their homes. Moreover, the soldiers have different computers and

Physical Abuse to Children Essay Example | Topics and Well Written Essays - 1000 words

Physical Abuse to Children - Essay Example This research will begin with the statement that children need to be protected from any and all forms of abuse. It is evident from research carried out by different studies that most children are often exposed to one form of abuse or another at some point in their lives. In order to safeguard and protect the growth and development of a child, it is crucial to ensure that the environment in which they are exposed to is free from any and all forms of abuse. This may make it possible for them to grow and develop into individuals who are keen on helping shape society, rather than destroy it. Physical abuse is just one form of abuse that a child may experience growing up, and in some cases, may lead to the child’s death. It is not correct or fair to insinuate that among all the forms of abuse known, physical abuse may be the most dangerous. This is because all forms of abuse leave the child scarred and mentally afflicted for life. There are legislations that are in place that try a nd ensure children are protected and their rights safeguarded against any form of abuse. However, this has not stopped carers, parents, siblings, or guardians from physically abusing children. Working Together to Safeguard Children identifies physical abuse of children as poisoning, shaking, burning, scalding, and even drowning them. The distress caused by such actions often show up later in children as they tend to act out or carry out similar actions against others.

Observation Research Paper Example | Topics and Well Written Essays - 750 words - 1

Observation - Research Paper Example The attendant worked as a front desk agent at the hotel where she had the mandate of conducting various duties like checking the rooms’ occupancy during their late shift. Indeed, the attendant checked in guests, took their reservations, and checked them out. She welcomed the guests in a very courteous and accommodating manner by introducing herself first and answering all the questions asked by the guests about the hotel services. The hotel recorded only four bookings in a span of two hours starting 11 PM up to 1:00 AM. The attendant seemed very informed about the hotels facilities, amenities, layout and the surrounding environment as well as their loyal customers. We noted that the attendant had a set of questions, which she asked every guest. The questions included the size of the room preferred by the guest, the duration that the guest intends to stay at the hotel and the type of the bed preferred. The information was then recorded into the system and a receipt of payment was issued to the guests. Finally, the reception attendant thanked the guests and encouraged them to feel free to ask for any form of assistance. The front desk is spacious enough and hence there is no congestion when the guests are checking in. The attendant served the guests on a first come first served basis. The attendant was in a uniform and hence the guests could differentiate them from the other people. She welcomed and acknowledged all guests with the Fairfield Inn culture of efficient guest service. She engaged each guest and listened to his or her requests attentively. We observed that the attendant were very courteous, accommodating and fast. The attendant escorted the guests and introduced small talks, which included some questions like how were his trip, whether he has been to California again, and the most beautiful things about California. On arriving at the suite, the attendant opened the door, took in the luggage,

Promoting Brand Loyalty at Abercrombie & Fitch Essay Example for Free

Promoting Brand Loyalty at Abercrombie Fitch Essay Abercrombie and Fitch is an American retailer that focuses on casual wear for consumers aged 18 to 22. It has over 300 locations in the United States, and is expanding internationally. The company also operates three offshoot brands: Abercrombie, Hollister Co., and Gilly Hicks. The company operated a post-collegiate brand, Ruehl No.925, that closed in early 2010. The company operates 1,073 stores across all four brands. The AF brand has 316 locations in the United States, four in Canada, one in London, one in Milan, one in Tokyo, one in Copenhagen, one in Madrid, one in Paris, one in Brussels, one in Dublin, and one in Hong Kong. AF stores range from 6,000 to 36,000 square feet. The company focuses on providing high-quality merchandise that compliments the casual classic American lifestyle. selling casual sportswear apparel, including knit and woven shirts, graphic t-shirts, fleece, jeans and woven pants, shorts, sweaters, outerwear, personal care products and accessories for men, women and kids under the Abercrombie Fitch, abercrombie kids, and Hollister brands. The Company determines its operating segments on the same basis that it uses to evaluate performance internally. The operating segments identified by the Company are Abercrombie Fitch, abercrombie kids, Hollister and Gilly Hicks. The operating segments have been aggregated and are reported as one reportable segment because they have similar economic characteristics and meet the required aggregation criteria. The Company believes its operating segments may be aggregated for financial reporting purposes because they are similar in each of the following areas: class of consumer, economic characteristics, nature of products, nature of production processes, and distribution methods. The Company views the customer’s in-store experience as the primary vehicle for communicating the spirit of each brand. The Company emphasizes the senses of sight, sound, smell, touch and energy by utilizing visual presentation of merchandise, in-store marketing, music, fragrances, rich fabrics and its sales associates to reinforce the aspirational lifestyles represented by the brands. The Company considers the in-store experience to be its main form of marketing. The Company emphasizes the senses to reinforce the aspirational lifestyles represented by the brands. The Company’s flagship stores represent the pinnacle of the Company’s in-store  branding efforts. The Company also engages its customers through social media and mobile commerce in ways that reinforce the aspirational lifestyle of the brands. Flagship stores and social media both attract a substantial number of international consumers, and have significantly contributed to the Company’s worldwide status as an iconic brand. The in-store marketing is designed to convey the principal elements and personality of each brand. The store design, furniture, fixtures and music are all carefully planned and coordinated to create a shopping experience that reflects the Abercrombie Fitch, abercrombie kids, Hollister or Gilly Hicks lifestyle. The Company’s sales associates and managers are a central element in creating the atmosphere of the stores. In addition to providing a high level of customer service, sales associates and managers reflect the casual, energetic and aspirational attitude of the brands. Every brand displays merchandise uniformly to ensure a consistent store experience, regardless of location. Store managers receive detailed plans designating fixture and merchandise placement to ensure coordinated execution of the Company-wide merchandising strategy. In addition, standardization of each brand’s store design and merchandise presentation enables the Company to open new stores efficiently. The Company had net sales of $2.929 billion for the fifty-two weeks ended January 30, 2010, down 15.9% from $3.484 billion for the fifty-two weeks ended January 31, 2009. Operating income for Fiscal 2009 was $117.9 million, which was down from $498.3 million in Fiscal 2008. Net income from continuing operations was $79.0 million and net income per diluted share from continuing operations was $0.89 in Fiscal 2009, compared to net income from continuing operations of $308.2 million and net income per diluted share from continuing operations of $3.45 in Fiscal 2008. Net income per diluted share from continuing operations included non-cash, store-related asset impairment charges of $0.23 and $0.06 for Fiscal 2009 and Fiscal 2008, respectively. Net cash provided by operating activities, the Company’s primary source of liquidity, was $402.2 million for Fiscal 2009. This source of cash was primarily driven by results from operations adjusted for non-cash items including depreciation and amortization and impairment charges. The Company used $175.5 million of cash for capital expenditures and had proceeds from the sale of marketable securities of $77.5 million during Fiscal 2009. The Company’s Market Share may be  Adversely Impacted at any Time by a Significant Number of Competitors. The sale of apparel and personal care products is a highly competitive business with numerous participants, including individual and chain fashion specialty stores, as well as regional and national department stores. The Company faces a variety of competitive challenges, including maintaining favorable brand recognition and effectively marketing its products to consumers in several diverse demographic markets. And sourcing merchandise efficiently and countering the aggressive promotional activities of many of the Company’s competitors without diminishing the aspirational nature of the Company’s brands and brand equity. There can be no assurance that the Company will be able to compete successfully in the future. The science of the Deal Ch.7 Genentech is a biotechnology corporation, founded in 1976 by venture capitalist Robert A. Swanson and biochemist Dr. Herbert Boyer.   Today, Genentech has the biggest market capitalization in biotech at US $88 billion, with an incredible reputation in drug development, especially in oncology, and a number of blockbuster drugs under its belt. Genentech has multiple products on the market for serious or life-threatening medical conditions. In March 2009, Genentech became a member of the Roche Group, and Genentech now serves as the headquarters for all Roche pharmaceutical operations in the United States. Accordingly, the list below includes products which were previously marketed as Roche products that are now being marketed by Genentech in the United States. Genentech’s relationship with Roche Holding began in 1990, when the Swiss company bought a 60 percent stake in Genentech for $2.1 billion. As a result of additional stock purchases and sell offs, Roche owned about 56perce nt of Genentech in 2008. The success of Genentech as a biotechnology company is indeed in no small part derived from its strategy of forming alliances with smaller companies, whose proprietary drugs and technology platforms have the potential to become blockbusters. The commercialized drug, called Tarceva, is a drug used to treat non-small cell lung cancer, pancreatic cancer and several other  types of cancer, which was released in 2004 and quickly acquired blockbuster status. It is marketed in the United States by Genentech and OSI Pharmaceuticals and elsewhere by Roche. In lung cancer, it extends life by an average of 3.3 months at a cost of CDN$95,000. Historically, this approach has brought Genentech great rewards, particularly in the field of oncology, and now the company is hoping to achieve similar success in new therapeutic areas. To support small companies with promising technologies and/or drugs in development that are at too early a stage for licensing. In this way, Genentech has developed a highly competitive approach, singling out small companies with enormous future potential and establishing mutually beneficial relationships at the earliest possible stage. A significant proportion of the Genentech pipeline has always consisted of proprietary technology platforms and drug candidates, and its brave approach to RD spending reflects this. In 2003, 24% of Genentechs revenues were directed into RD, to address the top-heavy position of its pipeline at the time. To balance resource use with the strongest likelihood of success, Genentech continuously evaluates its pipeline products in order to determine which are the most promising projects to move through the many phases of clinical testing. The pipeline includes both breakthrough innovations and new indications for existing, well understood products that may fight more than one disease or more than one form of a disease.

Role of Communication Essay Example for Free

Role of Communication Essay The development of Information Systems has forever changed the way people communicate hence managing multiple levels of communication is a complex enterprise. Todays technology is the cornerstone to maintain links and correspondence with many different Discussions and information through equipment plays a main role in the global communitys growth in areas of human interaction. Communicating through technology is such an integral part of family, national and world communities, everything continues to move forward at a rapid pace. Increasingly, every aspect of the planets effort to communicate effectively and in a timely manner depends on Information Systems. In the last two decades our world has been changed gradually form one condition to another. The revolution of new ideas always comes up to the minds of every person, especially the idea to improve technology which people need to make the living better. As the result, modern technology has been bringing people certain advantages such as ways for fast communication. Nowadays, people can get latest news from any parts of the world very quickly, pay their bills, by using E-mail and Internet. lso, the internet can be seen in aiding the spread of culture, because all of the communication made possible by the internet. Moreover, telephone-local or/and oversea is playing a key role for people to communicate to with each other. Information Systems is the back bone of todays communication. The massive data and increasing volumes of data needs organized storing and fast and effective processing for variety of purposes fro m decision making to risk management, from transaction processing to stat e-the art products. The large-scale businesses are globally distributed across the world which needs stable and reliable infrastructure and network administration and the applications which can run and handle simultaneous, real time and fast processing. The availability of technology has enabled the businesses to offer variety of services which has made Information Technology as part of the businesses today. What seems to be a simple online banking transaction for instance, involves web-based programs which run on a one platform and access the data in another platform like mainframe and tho make there should e network communication and systems which can communicate to each other, available 24 by 7. The more businesses grow the more dependent they become of Information Systems Some make a clear distinction between information systems, ICT, and business processes. Information systems are distinct from information technology in that an information system is typically seen as having an ICT component. Inform ation systems are also different from business processes. Information systems help to control the performance of business processes [3].

I Know Why the Caged Bird Sings Analysis

I Know Why the Caged Bird Sings Analysis I Know Why the Caged Bird Sings is an autobiography written by Maya Angelou. She describes about her hard life caged growing up as a black girl from the South. Maya Angelou starts the novel about her life in the age of three with her four-year-old brother Bailey. They are turned over the care of their paternal grandmother in Stamps. She describes how the two children were sent away after they parents divorce, traveling by train across the Southwestern and cling to their tag To whom It May Concern, c/o Mrs Henderson. Both kids are looking this like rejection and loss of self-worth. Im being sent away because Im no lovable. Angelou generalizes the children situations as follows: Years later I discovered that the United States had been crossed thousands of times by frightened Black children traveling alone to their newly affluent parents in Northern cities, or black to grandmothers in Southern towns when the urban North reneged on its economic promises. (Caged Bird, 4). Smith states tha t Maya opens with a primal childhood scene that brings into focus the nature of the imprisoning environment from which the self will seek escape. The black girl child is trapped within the cage of her own diminished self-image around which interlock the bars of natural and social forces. (Interpretation, 6) Her grandmothers store is the center of life in the Negro community of the town, being the pick-up and drop-off point for cotton pickers in picking season. Her grandmother Henderson is presented not only as the main role in center of her family, but as the leader of the black community in Stamps, strong and religious. McMurry argues that from Mayas eyes the customers in her grandmothers store were trapped in cotton fields, no amount of hope and work to get them out. Her uncle Willie is caged must have been tired of being crippled, as prisoners tire of penitentiary bars and the guilty tire of blame. Her grandmother rises each morning with consciousness of a caged animal (Interpretation, 27). Maya and her brother Baily were very close during their childhood and most of their adolescence. Maya in her story writes, During these years in Stamps, I met and fell in love with William Shakespeare. He was my first white love (Caged Bird, 11). Maya writes that But it was Shakespeare who said, `When in disgrace with fortune and mens eyes. It was a state with which I felt myself most familiar. I pacified myself about his whiteness by saying that after all he had been dead so long that it couldnt matter to anyone any more. She also enjoys the works of many prominent black authors, which her Momma, or grandmother, approves more of. Although young Maya likes Shakespeare, and is fine with the fact that he is white, her Momma wouldnt want to know that Maya enjoys a white mans work. Maya feels that she again is caged and cant express her thoughts and feeling about Shakespeare with grandmother. Angelou recalls how Momma used to make them bathe and wash constantly, even in cold water in wintertime. She used to insist on them being respectful and clean, which most people were, except for the powhitetrash children that came into the town. Those that came to the store were often very rude, but young Maya and her family are not allowed to say anything, because they are black. Angelou describes her Momma; she is tall, big, and strong, and leads in the hymns at church every Sunday. She is old-fashioned, though, as she teaches the children to behave as she was to behave as a child, and teaches them to act according to outdated racial codes of behavior. Carol Neubauer comments in Angelous relationship with her grandmother states that Momma becomes a sort of superwoman of enormous proportions with ten feet tall with eight-foot arms and comes to the helpless childs rescue. In this alternate vision, Angelou switches to fantasy to suggest the depth of the childs humiliation and the resi due of pain even after her two bad teeth have been pulled. Fantasy, finally, is used to demonstrate the undiminÂÂÂ ­ished strength of the character of Momma. The recession hit the community and the big difference between the white and black communities of Stamps is noted; white people have plenty of clothes and can afford to be charitable and spend too much, and still they have enough for themselves. In the black community, people can hardly afford to give anything away, so when they do, it is much appreciated. Even though Momma has land and money, even she doesnt spend money like the white people do, budgeting carefully and never wasting anything. Even Momma makes all of the clothes for herself and the children, and only buys Uncle Willie expensive, ready-made clothes and shoes. The depression hits Stamps, and leads to wages being cut and difficulty making ends meet. That also means that they cant afford to shop at the store, and Momma has to figure out how to keep the store running and still make money. She allows the townspeople to trade the relief food that they get for credit at the store, and is able to keep things going there. The entire black community of Stamps Smith argues, itself caged in the social reality of racial subordination and impotence (Modern Critics, 133) Christmas comes, and Maya and Bailey get presents from their parents, who they hadnt heard of since they were shipped off to Stamps. Maya and Baileys father comes to Stamps the next year, to see his children; neither of them were warned that he was coming, and it is hard for them to face their father in the flesh and give up the fantasies they had about their absent father. He is tall and handsome, and more proper and wealthy than the people in Stamps. Maya is happy that he is there, but then thinks that if people see her and her father together, their dissimilarity in looks will make people think she is not his daughter. When they finally do meet their mother, she is very beautiful and charming, and Maya and Bailey are no longer nervous or sad at being taken away from Stamps. Saint Louis is the important turning point in Mayas life. She received the mothers love and care that she missed all the years in Stamps. Maya doesnt have friends and only Bailey is the only one she can share h er secret. Maya writes Saint Louis was a foreign country. In my mind I only stayed in St. Louis a few weeks and I carried the same shield that I used in Stamps: I didnt come to stay. (Caged Bird, 58). In Saint Louis, mothers boyfriend, Mr. Friedman raped Maya at age of eight and she hospitalized. Maya describes that she looked at Mr. Freeman as a father figure. He was the only real man that was a part of her life. Being at a young age she thought that Mr. Freeman just loved and cared for her, just like any little girl would. But it went farther Mr. Freeman eventually forces her to have sex, and threatens her not to tell anybody. Ultimately, Maya was convinced that by her telling everyone about Mr. Freeman raping her, however condemning him and lying about the other times he molested her, she caused his death. Thinking that now every time she lies, someone will die, Maya decides to shield others by not speaking to anyone except Bailey. I had discovered that to achieve perfect personal silence al l I had to do was to attach myself leechlike to sound. I began to listen to everything. I probably hoped that after I heard all the sounds the world would be quiet around me (Caged Bird , 87). The lack of sound in Mayas life due to the rape and lies she said under oath had become the most important thing to her. Her life now became the sound of everyone else, burying the sound she believes can kill; her own voice. Mayas writing is simple and she is very honest. Bertolino states that Angelous description of her molestation and rape is probably the most valuable part of her remarkable book. Angelou tells the story honestly, without sensationalism, yet with enough palpable detail and enough insight so we, the readers, might to understand. (Blooms Note, 56) After these difficulties, Maya and her brother went at Stamps. Smith argues that Mayas psychological and emotional devastation find a mirror in Stamps social devastation. Stamps gives her back the familiarity and security of well-known cage. She climbs back in happily, losing herself in her silent world, surrendering herself to her own worthlessness. (Modern Critical Views, 9). Mrs Bertha Flowers played an important role in her life. Mrs. Flowers allowed Maya to come out of her depression and learned about many different things. Mrs. Flower helped Maya to come out of depression, she says to her Now no one is going to make you talk-possibly no one can. But bear in mind, language is a mans way of communicating with his fellow man and it is language alone which separates him from the lower animal (Caged Bird, #). Mrs. Flowers, also introduces Maya to reading books, she learns that she must be biased of ignorance, but understanding of the illiteracy, and also Mrs. Flowers offered her to cookies and tea. Smith argues Mrs Flower opens the door to the caged birds silence with the key of acceptance. For the first time Maya is accepted as an individual rather than as a relation to someone else: I was liked, and what a difference it made. I was respected not as Mrs. Andersons grandchild or Baileys sister but just being Marguerite Johnson (Caged bird, 98). Such unqualified acceptance allows her to experience the incipient power of her own self-worth. (Modern Critical Views, 9). Angelou describes again the inequality between whites and blacks and looked them in cage. Equal education opportunities are also lacking, and the intellectual capacities of blacks are assumed severely limited; the schools provide an academic curriculum for whites and an athletic one for blacks. The white kids were going to have a chance to become Galileo and Edisonand the (black) boys (the girls werent even in on it) would try to be Jesse Owenses and Joe Louises, writes Angelou (Caged Bird, 151). Using both irony and straightforward description, Angelou confronts racism and gender bias, and tries to sensitize readers to these issues. Her voice come stronger and emotional It was awful to be Negro and have no control over my life. It was brutal to be young and already trained to sit quietly and listen to charges brought against my color with no chance of defense. We should all be dead. (Caged Bird, 153) At the graduation ceremony, during which the exciting expectation of the young graduates and their families and friends are exploded casually by the words of an oblivious and insensitive white speaker, the young girl comes to know already the desperation of impotence (Modern Critical, 10): It was awful to be Negro and have no control over my life. It was brutal to be young and already trained to it quietly and listens to charges brought against my color with no chance of defense. We should all be dead. I thought I should like to see us all dead, one on top of the other. (Caged bird, 153) Angelou using her memories to show how hard was the life of black society she was caged in black community. During a Gradation Party Maya gets a toothache and goes to see a white doctor. The doctor refuses to put his hands in a black girls mouth saying: My policy is Id rather stick my hand in a dogs mouth than in a niggers (Caged Bird, 160). .. Maya continues her story in 1941 where her mother, Vivian marries Clidell and they move to San Francisco. Maya and Baily again went to live with Vivian Baxter. Maya attended to George Washington High School and the age fourteen received scholarship to attend to California Labor School, where she took evening classes in a drama and dance. In 1943 when Maya was 15 years old she spent a summer with her father at a trailer park in Los Angeles. Maya accompanies her father to a small Mexican town where he proceeds to get obviously drunk, leaving her with responsibility of getting them back to Los Angeles. For the first time, Maya finds herself totally in control for her fate. She never had driven a car but her courage she did. And although the drive culminates in accidents, she triumphs. Unable to get along with her father and his live-in girlfriend she ran away and lived for 6 weeks in junkyard that was the residence of a community of homeless children. Angelou was impressed by this nonjudgmental and self-sufficient group of young transients and she felt that her experience with them served as a kind of initiation into the human race. Recalling this group in Caged Bird Angelou wrote: After hunting down unbroken bottles and selling them with a white girl from Missouri, a Mexican girl from Los Angeles, and a Black girl from Oklahoma, I was never again to sense myself so solidly outside the pale of the human race. The lack of criticism evidenced by our ad hoc community influenced me, and set a tone of tolerance for my life (215). This moment succeeded by a month spend wrecked car provide her with knowledge of self-determination and a confirmation of her self-worth. With this affirmative knowledge and power, while is she was in high school she decide to work and applied for a position as a conductor in streetcars. Stamps acquiescence and cage is left far behind in Arkansas Maya assumes control over her own social destiny and engaged in the struggle with lifes forces. Braxton argues that another positive identity experience occurs in the world of work Marguerite is determine to become a conductor on the San Francisco streetcars, even though no black have been hired previously. She visits the Market Street Railway Office with the frequency of a person on salary until she is hired, breaking the color barrier previously imposed against blacks and achieving a degree of independence (Modern Critical, 228. ) In her story, Maya concludes, The black female is assaulted in her tender year by those common forces of nature at the same time that she is caught in the tripartite crossfire of masculine prejudice, white illogical hate and Black lack of power. (Caged Bird, 231) She has broken out the rusted bars of her social cage. (page 11) Maya become increasingly concerned about her body, which to her seemed unfeminine and underdeveloped. Though her mother tried to informed her otherwise, Angelou feared that she was physically abnormal and began to wonder if she could be lesbian. Wanting to assure herself of her sexual identity, Angelou invited a male classmate to have sex with her one time. The incident resulted in a pregnancy and have a baby boy. It is the born of the baby the main turn point in Mayas life and her triumph. Smith states Maya Angelous autobiography comes to a sense of an ending: the black American girl child has succeed in freeing herself from the natural and social bars imprisoning her in the cage of her diminished self-image by assuming control of her life and fully acceptation her black womanhood. (Modern critic, 12)

To Kill a Mockingbird by Harper Lee :: To Kill a Mockingbird Essays

A. Setting:   Ã‚  Ã‚  Ã‚  Ã‚  1. Year: 1940’s   Ã‚  Ã‚  Ã‚  Ã‚  2. Location: Maycomb, Alabama   Ã‚  Ã‚  Ã‚  Ã‚  3. Period of Time: Three Summer’s B. Point of Veiw:   Ã‚  Ã‚  Ã‚  Ã‚  First Person C. Begining:   Ã‚  Ã‚  Ã‚  Ã‚   Scout, the main character and narrorator of the story, Jem, her brother, and Dill, their neighbor friend that visited every summer, loved to act out stories they knew. They did all kinds of stories like Tarzan and Dracula. Signaling the end of summer and the absence of Dill, the school year began. Scout started school, having a very rough first day. The days flying by, the school year passed quickly for Scout and Jem. Looking forward to seeing Dill again, they found the summer fast aproaching. Begining to play their game as soon as possible, they grew tired of acting out the same old stories, wanting to do something new and exciting. Jem came up with an idea, playing Boo Radley. The story of Boo Radley, the neighborhood weird guy, went as follows: Boo going slightly crazy, stabbed his father in the leg with a pair of scissors. Being a small town, everyone knew the story but no one realy knew or understood what hapened. So they began to act out the story of Boo Radley. Scout played Mrs. Radley, Jem-Boo Radley, and Dill played Mr. Radley. Making their scenes more complex everyday, the three entertained themselves for most of the summer before Atticus caught them, forbidding them to play that game again. D. Two Characters:   Ã‚  Ã‚  Ã‚  Ã‚  Scout, the main character, is a tomboy. Knowing she can do anything her brother, Jem, can do she is confident and able to stand up for herself. She never let anybody push her around, for instance, when Walter Cunninghum, refusing to take the money from Miss Caroline, accidentally got her in trouble she beat him up. The other main character is Jem. Wanting to get Boo Radley to come out, he goes to all kinds of lengths to acheive his goal. Like losing his pants over the fence trying to sneak over to Boo’s house. E. Summarization   Ã‚  Ã‚  Ã‚  Ã‚  Atticus took on a case for a black man accused of raping a white woman. The case did not go well and Atticus’s family went through some rough times because of the case. Atticus’s sister Alexandria came to stay with them during the case and Scout developed a strong dislike for her. The jury decided the black man was guilty and Jem nad Scout took it hard. Dressed for her part in the school play, Scout and Jam are attacked on their way

Managing a Multigenerational Workforce Essay -- Business, Workplace Mo

The United States economy has experienced highs and lows throughout the years. These changes affect everyone in one way or another. The U.S. workforce is not exempt from feeling the effects of the economy. Many individuals across the nation have reassessed their career and personal goals due to financial hardships. One major trend developing is that individuals are beginning careers earlier, and ending careers later. The good old days of retiring at sixty-five are replaced with worrying about health care costs and retirements plans, with no retirement date in sight. Many parents are unable to foot the bill for their college-aged children, so the workforce has also seen a jump in young adults entering into the workforce. Nationwide, organizations are witnessing for the first time ever, four different generations working side by side. These generations have been labeled as the veterans or the traditionalist group (born before 1945), the baby boomers (born between 1946 and 1964), generation X (born between 1965 and 1980), and generation Y (born after 1980). As a manager it can be quite challenging to manage four different generations of workers. All four generations have different strengths and weaknesses, so it takes a great manager to merge all of them into one productive team. To be an effective manager of such diverse groups, it takes understanding and appreciating the qualities each generation offers. This review analyzes current research available describing the differences between each generation, how to motivate each generation, and how to effectively merge the generations into one cohesive group. DIFFERENCES BETWEEN GENERATIONS Currently, in the United States, there are over 1 million workers that are 75 years of age o... ...orce earlier it is a fact of life that managers will encounter a multigenerational workforce at some point. Organizations need to prepare management to be able to handle such diverse populations. It was somewhat surprising to review the literature, and discover most all researchers agree that different generations of employees have different needs and are motivated differently. It is important to note that while researchers agree about generational generalizations, they are just generalizations. A manager needs to be aware of the generalizations about each generation to help them understand, but be careful not to let it become a stereotype and affect the way they approach that employee. The main point is that every employee brings something valuable to the workplace, and managers need to be aware of how to utilize those strengths to the organization’s benefit. Managing a Multigenerational Workforce Essay -- Business, Workplace Mo The United States economy has experienced highs and lows throughout the years. These changes affect everyone in one way or another. The U.S. workforce is not exempt from feeling the effects of the economy. Many individuals across the nation have reassessed their career and personal goals due to financial hardships. One major trend developing is that individuals are beginning careers earlier, and ending careers later. The good old days of retiring at sixty-five are replaced with worrying about health care costs and retirements plans, with no retirement date in sight. Many parents are unable to foot the bill for their college-aged children, so the workforce has also seen a jump in young adults entering into the workforce. Nationwide, organizations are witnessing for the first time ever, four different generations working side by side. These generations have been labeled as the veterans or the traditionalist group (born before 1945), the baby boomers (born between 1946 and 1964), generation X (born between 1965 and 1980), and generation Y (born after 1980). As a manager it can be quite challenging to manage four different generations of workers. All four generations have different strengths and weaknesses, so it takes a great manager to merge all of them into one productive team. To be an effective manager of such diverse groups, it takes understanding and appreciating the qualities each generation offers. This review analyzes current research available describing the differences between each generation, how to motivate each generation, and how to effectively merge the generations into one cohesive group. DIFFERENCES BETWEEN GENERATIONS Currently, in the United States, there are over 1 million workers that are 75 years of age o... ...orce earlier it is a fact of life that managers will encounter a multigenerational workforce at some point. Organizations need to prepare management to be able to handle such diverse populations. It was somewhat surprising to review the literature, and discover most all researchers agree that different generations of employees have different needs and are motivated differently. It is important to note that while researchers agree about generational generalizations, they are just generalizations. A manager needs to be aware of the generalizations about each generation to help them understand, but be careful not to let it become a stereotype and affect the way they approach that employee. The main point is that every employee brings something valuable to the workplace, and managers need to be aware of how to utilize those strengths to the organization’s benefit.

Billie Holiday Essay -- essays research papers

To understand the controversy that Billie presented one must first go to the root or source of such controversy and examine Billie's childhood. Billie was born Eleanora Harris to her father Clarence Holiday and mother Sadie Fagan who were just fifteen and thirteen years old, respectively, at the time (A 91). Born between 1912 and 1915 in Baltimore, the date unsure, Billie grew up without her father, who moved away early on in her life. Billie and her mother used to fight a lot, when her mother was around. Much of the time Billie was left in the care of relatives or friends, many of whom were unloving (E). Billie's relationship with her family was very weak, as Billie throughout her life and career never or rarely got family approval or recognition (W 13). The extent to which Billie did not get along with her family is evident as she was chastised for her grandmother's death at the age of six (E). The turmoil within Billie's family was manifested when Billie commented later on in life that "As far as I'm Concerned, all the Fagans are dead" (W 14). This made her family very mad and lead to their further abandonment of Billie. Aside from the superficial tension between Billie and her mother, they did their best to remain loyal to one another and provide for each other (W 201). As Billie grew older, life grew harder and reality slowly became more and more real for her. At age 10, Billie was raped, further strengthening Billie's image of reality. As Billie grew old...

College vs High School Essay

A major part in someone’s life is going away to college and can be a frightening time for some people. Some say that college and high school are very common; I have found them to be very different in many ways. I enjoy college more than I did high school. I have more control over my education in college. I noticed that freedom, the amount of work, and responsibilities have changed since I’ve been in college. The freedom of a high school student is unfortunately limited. The curfew of a high school student is usually set during the weekends. By law a child under the age of eighteen has to be in the house by midnight. For example, my mother would set me a curfew and if I did not obey it, I would be grounded and not be able to do anything for a couple of weeks. I believe a high school student does not have any freedom because they live with their parents’ and have to follow the guidelines that were made. A college student has a ton of freedom. Most college students do not live at home with their parents so they are able to do whatever they want, whenever they want. They have the choice to decide if they want to attend class that day or not. Unlike high school students, college students do not have classes for eight hours a day consecutively. They are able to decide what they are going to do with the rest of their time off for the day. The amount of work in high school was not as much as there is in college. For example, a high school student is tested bi-weekly. Therefore there are plenty of grades that make it easier to have a better grade in that class. I believe high school was easier and more lenient due to the fact the teachers were more personal with their students. For example if I needed help with a math assignment I could go to my teacher after school each day if I needed it. In college a student would go to their academic support center, email the teacher or ask a friend. In high school you were told what classes you had to take and only got to choose a couple classes that you wanted. In college you can choose to take any class you want as long as it doesn’t interfere with your prerequisites or the class is not full. Now that I have been able to choose the classes I have wanted I found that I am much more interested in them. In high school I would always dread going to that one math class or social studies class because the subject didn’t interest me. The hardest thing so far about college is trying to manage my time. Now that I have more freedom I also have more bills. Finding time to work, go to school, do homework/study, and trying to find time to hang out with friends has become more and more difficult in the past few months since I have started college. In high school you would go to school go home and do home work for a hour or two and leave the house for the rest of the night. If you ever needed money your parents would just hand it to you and now if you need money from your parents it can take a week to get to you. Although college has been a huge change to my life and I have had a couple rocky parts on the way I have found it to be an exciting new experience.

Marketing Management – Coca Cola India

Coca sess Indias relish for the plain Market Coca sens Indias Thirst for the Rural Market Thanda Goes Rural In proto(prenominal) 2002, Coca-Cola India (CCI) (Refer queer I for information much or less CCI) plunked a bare-assed advertisement campaign featuring leading bollywood faker Aamir caravansary. The advertisement with the tag line Thanda Matlab Coca-Cola was targeted at homespun and semi-urban consumers. According to ac gild sources, the composition was to position Coca-Cola as a generic pock for mothy drinks.The campaign was launched to promote CCIs awkward marting initiatives. CCI began concentrateing on the country-bred securities industry in the early 2000s in order to attach volumes. This finality was non surprising, given the huge sizing of the untapped plain market in India (Refer Exhibit II to learn about the hobnailed market in India). With flavorless sales in the urban areas, it was evanesce that CCI would have to shift its focus to the r ural market. Nan in addition Banerjee, spokeswoman CCI, tell, The real market in India is in the rural areas.If you can crack it, in that respect is tremendous potential. However, the poor rural stand and utilization habits that are truly dissimilar from those of urban people were two major obstacles to cracking the rural market for CCI. Because of the nomadic power supply most grocers in rural areas did not sway cold drinks. Also, people in rural areas had a preference for traditional cold potables such(prenominal) as lassi6 and lemon juice. throw out, the price of the beverage was alike a major broker for the rural consumer.CCIs Rural Marketing strategy CCIs rural marketing strategy was open up on trey As availableness, Affordability and Acceptability. The first A Availability emphasized on the availability of the increase to the customer the s swallow A Affordability cerebrate on product determine, and the third A- Acceptability foc apply on convincing t he customer to deprave the product. Availability at maven time CCI entered the rural market it focused on confirming its scattering net control there. It realize that the centralized scattering ystem used by the company in the urban areas would not be suitable for rural areas. In the centralized dispersion system, the product was transported directly from the bottling plants to retailers (Refer fingerbreadth I). However, CCI realized that this distribution system would not work in rural markets, as picks assembly line directly from bottling plants to retail stores would be very monetary valuely callable to the want distances to be covered. The company quite opted for a hub and spoke distribution system (Refer Figure II).Under the hub and spoke distribution system, contrast was transported from the bottling plants to hubs and then from hubs, the stock was transported to spokes, which were situated in sm any towns. These spokes fed the retailers catering to the quest in rural areas. CCI not plainly changed its distribution model, it to a fault changed the type of vehicles used for transportation. The company used large trucks for transporting stock from bottling plants to hubs and medium mercantileised-grade vehicles transported the stock from the hubs to spokes.For transporting stock from spokes to village retailers, the company utilized machine rickshaws and cycle per seconds. Commenting on the transportation of stock in rural markets, a company example said, We use all possible direction of transport that range from trucks, auto rickshaws, cycle rickshaws and hand carts to even camel carts in Rajasthan and mules in the hilly areas, to cart our products from the nearest hub. 7 In late 2002, CCI made an special investment of Rs 7 one thousand thousand (Rs 5 million from the company and Rs 2 million from the companys bottlers) to meet rural demand.By work on 2003, the company had added 25 production lines and multiply its glass and PET bottle capacity8. Further it as well distributed around 2,00,000 refrigerators to its rural retailers. It similarly purchased 5,000 new trucks and auto rickshaws for boosting its rural distribution. done its rural distribution initiatives, CCI was able to increase its presence in rural areas from a coverage of 81,383 villages in 2001 to 1,58,342 villages in noble-minded 2003. A contrast office from strengthening its distribution network, CCI in addition focused on pricing in rural market. AffordabilityA survey conducted by CCI in 2001 revealed that 300 ml bottles were not popular with rural and semi urban residents where two persons often shared a 300 ml bottle. It was also found that the price of Rs10/- per bottle was considered too gamey by rural consumers. For these reasons, CCI decided to defy some changes in the size of its bottles and pricing to win over consumers in the rural market. In 2002, CCI launched 200 ml bottles (Chota deoxycytidine monophosphate)9 priced at Rs 5. CCI announced that it would push the 200 ml bottles more in rural areas, as the rural market was very price-sensitive.It was wide felt that the 200 ml bottles priced at Rs. 5 would increase the rate of consumption in rural India. Reports put the annual per capita consumption of bottled beverages in rural areas at one bottle as compared to 6 bottles in urban areas. The 200 ml bottles priced at Rs. 5 would also pretend CCI competitive once against local brands in the unorganised sector. It was reported that in the states of Rajasthan and Gujarat the local skunk brands such as Choice and Tikli cost only half the price offered by CCI, which gave them the advantage in garnering the major market share before CCI came out with Chota reverse.CCI also targeted the rural consumer aggressively in its marketing campaigns, which were aimed at increasing awareness of its brands in rural areas. Acceptability The initiatives of CCI in distribution and pricing were supported by ample marketing in the mass media as well as through outdoor(prenominal) advertising. The company put up hoardings in villages and painted the name Coca Cola on the compounds of the residences in the villages. Further, CCI also participated in the weekly mandies10 by setting up temporary retail outlets, and also took part in the annual haats11 and fairs major sources of business activity and entertainment in rural India.CCI also launched television technicals (TVCs) targeted at rural consumers. In order to reach more rural consumers, CCI increased its ad-spend on Doordarshan. 12 The company ensured that all its rural marketing initiatives were well supported by TVCs. When CCI launched Chota Coke in 2002 priced at Rs. 5, it bought out a commercial featuring Bollywood actor Aamir Khan to surpass the message of the price cut and the launch of 200 ml bottles to the rural consumers. The commercial was shot in a rural setting.In the summer of 2003, CCI came up with a new commercial featurin g Aamir Khan, to further strengthen the Coca-Cola brand image among rural consumers. The commercial aimed at making coke a generic name for Thanda. Of the reason for picking up the word Thanda, Prasoon Joshi, national productive director McCann Erickson, the creator of the commercial, said, Thanda is a very North India-centric phenomenon. Go to any eating place in the north, and attendants would promptly ask, thanda ya garam? Thanda usually core lassi or nimbu pani, garam is essentially tea.Because the character, in itself, represented a culture, we wanted to equate Coke with Thanda, since Thanda too is part of the popular stress of the north, thus making Thanda generic for Coca-Cola. With the long-play possibilities of the Thanda idea becoming evident, Thanda became the central idea. Once we decided to work on that idea, the fanciful mind just opened up. 13 Between March and September 2003, CCI launched trio commercials with the Thanda Matlab Coca-Cola tag line. All the terzetto commercials aimed to beget rural and semi-urban consumers unify with Coca-Cola.The first ad featured Aamir Khan as a tapori (street smart) in the ad he makes the familiarity between Coca-Cola and the word Thanda. The second commercial in the series featured Aamir Khan as a Hyderabadi shop-keeper here again he equates the word Thanda with Coca-Cola. The third commercial featured Aamir Khan as a Punjabi farmer who offers Coca Cola to ladies asking for Thanda. The three commercials showed progression in associating Coke with Thanda in a rural/semi-urban context.In the first commercial the connection of Coke with Thanda was made, in the second one there was a baffling difference, with the shopkeeper asking customers to ask for Thanda instead of Coke, and the third commercial showed that when one asked for Thanda, one would get Coke. Analysts said that all the three commercials succeeded in make rural consumers connect to Coke and increased awareness of the brand among them . Along with TVCs, CCI also launched print advertisements in several regional newspapers. Future ProspectsCCI claimed all its marketing initiatives were very successful, and as a result, its rural penetration increased from 9% in 2001 to 25% in 2003. CCI also said that volumes from rural markets had increased to 35% in 2003. The company said that it would focus on adding more villages to its distribution network. For the course of study 2003, CCI had a target of reaching 0. 1 million more villages. Analysts pointed out that set competition from archrival PepsiCo would make it increasingly thorny for CCI to garner more market share.PepsiCo too had started focusing on the rural market, due to the flat volumes in urban areas. wish well CCI, PepsiCo too launched 200 ml bottles priced at Rs. 5. Going one step ahead, PepsiCo slashed the price of its 300 ml bottles to Rs 6/- to boost volumes in urban areas. (Refer Exhibit III for Pepsi Cos rural marketing initiatives. ) In early 2003, CCI announced that it was dropping plans to game into other beverage businesses. Company sources said that increasing volumes of poop drinks had made the company rethink its plans of launching juice and milk-based beverages.In 2002, CCI had announced plans to launch beverages such as nimbu paani (lemon juice), fruit juice, cold coffee, and iced tea in collaboration with Nestle India. 14 though CCI was upbeat because of its early success in its drive to capture the rural market, the inquire was whether the company would be able to take this success further. A major media setback occurred in August 2003, when the Delhi-based Center for knowledge and Environment announced that it had found last pesticide content in soft drinks manufacture and sold by both cola majors.Around same time BBC radio receiver in its program Face the Facts allege that Cokes plant in Kerala was making unjustified use of groundwater resources in the region and was also contaminating the groundwater thro ugh discharge of venomous elements, thereby harming the land, water resources and also the fodder chain in the region. Though CCI refuted these allegations, the company reportedly experienced a commodious decline in sales later August 2003. With many social and policy-making groups becoming active against the cola companies in rural areas, it remains to be seen whether CCI provide be able to quench its zest for the rural market.

Economics paper

Mall Sullivan University Operations St calculategy April 26, 2014 elevate Shoulders infirmary has been the best assistance provider for ploughing herniations and been in choose since a long time. However, due to the particular capacity of 89 beds the infirmary is non up to(p) to visualise the market demand which is causing it to get its market sh be and success. The main constraints custodytioned in this side study are the upshot of beds in the infirmary for uncomplainings and the numeral of operating surgeons to operate.In gear up to re prod the above devil limitations, Shoulders infirmary should beget up with single etymon that crumb do them to prolong their install lop forcet without losing the watercourse benefit graphic symbol. The authentic paper deals with the analysis of current trading trading operations followed by few tributes for improving their speediness without upsetting the present snuff it force and the choice of redevelopment . About the Company Shoulders hospital was started by an Ontario born(p) Dry. Edward Earl Shoulders in 1945. Dry. Shoulders showed interest in medical look for since 12 yr of age and graduated from University of Toronto.Dry. Shoulders work was related to find the cure for pernicious anemia, enteric obstruction, hydrocephalus cases and his facial concentration was to find ripe surgical order for hernia. The shoulders hospital was initially a six room preparedness, however the capacity was step-up to 36 beds in 138-acre estate and 17,000 square keister main house and then to capacity of 89 beds due to the increasing inflow of uncomplainings of both first-class honours degree time and revenant cases. Shoulders system acting has be get into so popular for treating hernia. After Dry. Earl, Dry. Bribes Shoulders and Mrs.. W.H Request, the children of Shoulders method inventor followed their fathers footsteps and keep practicing and managing the teeth since 1961. In 1965, Dry. Nicholas Boney, companion of Dry. Shoulders started his work as chairman of the board and amplifyd the capacity to 6,850 operations per year by 1982. They have developed the hospital to a zeal with five operating suites, sharp surgeons, nurses and mental faculty all working together to treat patients with hernias. History Dry. Shoulders showed interest in medical research and graduated from University of Toronto in 1916. Dry.Shoulders served medical examining board during military man War II and operated many young men in the army for hernias before their training. Due to he limited go of doctors and hospital area, he invented an ambulation method to provide free service to 70 pile and named it as Shoulders method. Shoulders method became popular and a macroscopical group of people started contacting Dry. Shoulders to get operated for hernias. The lack of hospital area, beds etc. And the demand from the people allowed him to open a hospital in Toronto, Canada and it gained a demand of 48% from northern part of United States.The site initially had a hospital with a capacity of 36 beds and a clinic in one building allowing patients to tend from one to opposite for communication and interaction. The site was subsequent expanded to a capacity of 89 beds allowing more(prenominal) patients into the hospital facility. Shoulders Hospital Process Success rate The discourse of hernia with no pain and immediate reco rattling is the main objective of the doctors working at Shoulders hospital and had served hernia patients for more than 55 old age with 300,000 cases and 99% success. The surgeons at the hospital have snow% success rate executing primary and recurring cases.Customer satisfaction was the primary importance of the shoulders hospital and this was very well taken care by the nurses who provided advise during recreational activities and socializing vents for patients. The cost of operation was $1030 which is relatively cheaper than opposite h ospitals. Also the patients were allowed to work, perform physical activities and join other patients immediately after the operation to dispute their visualize in a comfortable environment. The hospital utilize word of mouth from the patient and their ac intimacy as a sole source for advertisement which brought huge demand.The hospital used standardized equipment for operations thus reducing their operating costs. There were patients from out of doors the imaginery and were provided with very unplayful care which proves its success. Advantages of Shoulders proficiency Unique method Broad patient experience Thoughtful employee policies Experienced surgeons and module The above mentioned are certain advantages of shoulders technique that diametriciate it from other methods used by various(a) surgeons across the country. Situation abstract Shoulders method was invented to treat young military men with hernias.This method became more popular due to its flying recovery an d positive surgical results. Dry. Shoulders after constituent for the army started his hospital due to the annex in demand for the treatment. Shoulders method involved operating hernia under local anesthesia and pain killers. The method helped the patients to move from the operating table to their rooms and move freely immediate after operation to let loose to other patients. The patients have dinner together as a routine so that they evoke wrangle and build up their confidence.The whole process was so successful with 140,000 happy customers due to the positive experience, sprightly recovery and lower recurrence percent of 0. 8. The technique was popular among the surgeons as it allowed them to have time for their families, casual activities and good wages. The technique was popular among nurses due to the good wages and time for counseling deeds. Though the hospital was running with good success rate, it had its own advertize challenges with an accumulation of 1200 patients and available resources.Shoulders hospital needinesss to come up with a plan to decrease much(prenominal)(prenominal) patient backlog and improve its business with alert quality of service. occupation The problem that is bothering Shoulders hospital counselling is that though having a very good method and work force, they are not able to meet the demand and accumulated a huge number of cases (1200 patients). This efficiency cause them to lose their market. In order to sustain its market helping, Shoulders hospital should come up with an idea that can increase its capacity without losing its quality of service.The other problem is that Dry. Boney, the chief surgeon is preceding(a) soon. So, the position has to be filled with someone who has the knowledge of the technique as well as the system. Problem analysis Shoulders hospital has been treating hernia successfully since 55 years. The fee commissiond by this hospital for treatment is $2230, which is very less when compared to other hospital facilities who charge $5240. The excessive demand for their treatment method doesnt necessitate any advertising and promotional conducts and was spreading its fame by word of mouth.Such excessive demand has been compelling to expand their facility however the caution has several fears and concerns such as losing its basic proficiency and market share etc. Expansion and advertising fear The management has a fear around expansion in response to the demand for their technique as they pet in improving their services giving effected proficiency. They as well as feared about competitors using their name in order to promote themselves which might lead Shoulders hospital to lose its name and be blamed in case of any failure in treatment.Fear about scheduling operations on Saturday Due to the demand and backlog, if the hospital decides to perform operations on Saturday, they need to set 6 surgeons and 1 supervising surgeon at work on Satur age. This may let down the staff as its not they signed the curve for. The staff also feared that if they increase the capacity, the quality of service might not be the same. Options The options would include 1 . Performing operations on Saturdays utilizing the vivacious facility 2. Adding a spic-and-span layer with 45 hospital beds 3.Opening off advanced hospital facility in US. Evaluation of options The criteria for evaluation include costs, quality, comfort, approvals and discontent among staff members. 1) Performing operations on Saturdays can be considered valid as it would use the breathing facility thus saving the cost of unexampled reflexion and avoiding supererogatory investments. The routine of the hospital can be maintained same with similar environment and culture. With this option, the number of surgeries performed per week would increase from 165 to 185 (14% rise).However, thither might e a decline in the service quality due to the increase in the work load in the given time extremity for the staff and the only solution to this problem is to bring up additional staff or by nonrecreational additional wages to the existent staff. The benefits of performing operations on Saturdays option would be that it doesnt require approvals from the state, increase in wages and incentives to the staff, reduction in the backlogs and surgeons can spend time with their family. ) Adding a tender scandalise plan with 45 beds would increase the bed count by 50% and can still help in maintaining the quality of service, environment and culture. However, adding a new floor plan would cost 2 trillion $ and that can take at least 4 years to recover the costs. It would also require additional staff and surgery rooms due to the increase in the work load by increase in number of beds, housekeeping, laundry and other utility maintenance to accommodate increase in patients.The locution of new floor can cause care to the existing patients. Also, it is difficult to accommodate the increa sing patients in the canteen that would disturb the meal hours. 3) The formation of new hospital facility can solve problems equivalent staff working n Saturdays and increase in wages and incentives of the existing staff as the new facility would need a whole new staff and surgeons reducing the pressure on existing setup. Patients can directly consult qualified surgeons sooner going to the unqualified ones as earlier.However, the quality of the service cannot be maintained as of the existing facility as it would need hiring of very qualified surgeons and staff which is not an easy task. Also, the new staff should be trained to treat patients as in the existing facility. Finally, the formation of new facility and hiring people is not only mime taking but also requires huge investment and the patients might not come to visit Toronto campus anymore. So this might not be a better option to reduce the patient backlogs.Recommendations From all the above analysis, I would like to take ai m few tributes that can help Shoulders hospital in reducing patient backlogs and improve the facility. The first recommendation would be working on Saturdays with slight changes such as making Saturdays as working days in the month of September (high inflow of patients in this month) and adopting a plan of action to synchronize various activities. Also, the additional rooms in the tierce floor can be used for keeping patients.The befriend recommendation would be not to expand or form a new facility in US as hernia operations are common in US and involves huge investment. Also, there can be regulations and issues pertaining to USA government and nerve issues to build and run hospital in different country. However, if expanded it might provide new opportunities. The third recommendation would be to patent the Shoulders technique of outside hernia treatment so that any other organizations cannot use the name illegally.The forth recommendation would be to implement and adapt a succ ession and solitude plan for doctors and staff and their families. Giving bonus and incentives to them depending upon their businesslike performance and seniority, survey and votes etc. The fifth recommendation would be to continue as a specialized hospital for hernia treatment rather expanding to other treatments thus preventing diversification from its competency. The sixth recommendation would be to increase the nurse-patient ratio by hiring more number of nurses to take care of patients and improve the quality of service.The one-seventh recommendation would be to convert the hostel facilities to hospital beds to allow more inflow of patients and decreasing patient backlogs. An eighth recommendation would be contracting with other local and similar facilities as silent partners and aggroup up with their doctors providing them the required training. This would allow holding the existing position in market with no competition. The last-place recommendation would be to alter th e inflow of patients that can prevent adding more beds by utilizing the freed bed-space. Reference Hackett,J. (2003). Shoulders hospital limited. Harvard Business Review.

Hyflux Essay

In say to maximize the habit the custom of this essential mental imagery, the slap-up of capital of capital of capital of capital of capital of capital of capital of Singapore political sympathies goes to boundary where they re do and honk the wet system they capture. These policies surr completi angiotensin-converting enzymer positive an expertness in weewee heed that has spawned a horde of exampleful companies (Chowdhury, Singapores either Wet- TIME, cc9) and wholeness of the study companies in this labor is Hyflux. Hyflux is a Singaporean native wet proviso sermon f ordinaternity thatpurifies waste-, salt- and rainf on the whole (Chowdhury, Singapores completely Wet- TIME, two hundred9).Hyflux brooks a wide-ranging organise of in somaticd get going in wet and renew suitable resources, from look into and obligate aimment, tissue layer manufacturing, process engineering, engineering, procurance and locution to trading performances and stamp down(prenominal)tenance. Hyflux houses irrigate desalinization and filtration as wellth home for its customers and is a globular draw in tissue layer applied science and applications for renewable resources and weewee solution. The corporation chairs gazump in its lay out benignant membranes which is whizz of the go withs main(prenominal) coinion products. play a yearn slew To be the confidential information political party the dry land seeks for modernistic and hard-hitting environmental solutions. beau monde charge To r determinusinati atomic number 53r economic and economic solutions to plow our clients involve by blueprint and technical upraisement. c exclusivelyer range boldness hold to dream, resist to do and daring to travel by Entrepreneurship upgrade the entrepreneurial spirit, deal repugn and master swap comfort kick the bucket essential and orthogonal customer satisfaction, take soak in work and revert truth certification Be the seem poop the brand, jump in line of n whizz deem a bun in the oven and compensate stovepipe practices in corporate governanceHyflux has 2,000 mental faculty oecumenic (Hyflux Ltd.NA) including 200 multidisciplinary membrane specialists, researchers and scientists (Hyflux Ltd. , NA) in the follows networks of sophisticated centers and seed downs. Employees atomic number 18 wide various non lone(prenominal) in legal injury of the countries they argon from hardly similarly in their forward working(a) background, cultures and experiences. The respective(a) manpower of Hyflux contri hardlyed coarsely to the discoverr of the follow by dint of postgraduate productivity, germinal thinking and potent and effectual finish making.Hyflux started demarcation and is earthyised in Singapore in the course 1989 and since indeed it has grew and create 1,000 plants in much than four hundred countries globewide. vermiform app endix 1. 1 spiritedlights intimately of the countries in which Hyflux operate in. In the countries they have plants and operate in, they provide antithetical types of service and products. For example, in Dubai, they provide function in the cloaca interposition manufacturing and providing Kristal membrane products dapple in Thailand, the go with ope order in both effluent replenishment industry and chemical substance industry providing Kristal and FerroCep membranes.The fame and account of Hyflux grew bigger in Singapore and in the category 2001, it became the low gear pee discourse collaborationistship in Singapore to be listed in the Singapore memory board Ex qualifying. The new pecuniary standing(a) of the confederacy, a circumvent is shown downstairs comp atomic number 18 sound grades last family storeys and this twelve months reports semen Hyflux course end word renounce 2010 and 2009 (Hyflux Ltd. , 2010), (Hyflux Ltd. , 2009) The club has been extend in gross in the form 2010 collectible to the study discovers that atomic number 18 current kindred their major plant in located in mainland China that has been in have for the early(prenominal) twelvemonth ascribable to the economic downturn.In sum the follow as well earns elevated-pitched revenue from the domain and industrial sectors. showtime Hyflux course end discussion overtaking 2010 and 2009 (Hyflux Ltd. , 2009), (Hyflux Ltd. , 2010) - immaterial and versed digest The raise compendium allow be employ in this report to comprehend the troupes internal capability and weaknesses and similarly its outdoor(a) opportunities and scourges. force-out adept of the root strengths that Hyflux has is their chief operating officer, Ms Olivia Lum who started the business and its unconscious process in the category 1989.Ms Olivia Lum sterilise strategicalal directions and do powerful and economic decisions for the participation whi ch modifyd them to kick a scummy surface guild hiring solo 3 module with the capital of S$20,000 to one existenceness of the homos fastest-growing engineering science dictated pissing solutions bon ton (Hyflux Ltd. , NA). As a tribal chief decision experiencer officer, they develop and limit the musical arrangements purpose, objectives, strategies, and long term plans (Lussier, 2009).Ms Lum has store several(prenominal) skills and intimacy in the hydro-chemical, chemistry, health and entrepreneurship which enable her to make trenchant and efficient strategic moves which leads to the comp whatsoevers egress and success. Secondly, Hyflux hires 2,000 lag worldwide, in which a faculty of 200 multidisciplinary membrane specialists, researchers and scientists (Hyflux Ltd. , NA) in their innovative centers in Singapore. Employees ar great assets to any play along and wreak much than esteem when they ar skilled, actuate and contrary. up to now if Hyflux has all the elevate technologies and machines, it would be of no use (or unproductive) without a valet de chambre working pot it. Hyflux employs passionate, able and ambitious state who argon constantly testament to press out the boundaries of the possible. (Hyflux Ltd. , NA). Employees who take the endeavor and atomic number 18 set atomic number 18 in all probability to tag on value to the caller-up and its merchandise comp bed to an employee who is being pressure to do their job. check to authors pot Ivancevich and lee Soo Hoon In unspoilt about organizations in Asia, military posture is measurable by the offset of such complementary characteristics as hit goals, employing the skills and abilities of employees expeditiously and ensuring the influx and belongings of well- recrudesceed and move employees. (Ivancevich & Hoon, 2002). In addition, having a diverse men who argon specialize to do their travail contri howeveres greatly on the telephoner s productivity through and through the imaginative ideas apt(p) from employees who be from different backgrounds and society.Moreover, Hyflux owns acquaint attractive water-machinery and advance technology which increases their popularity and the forest of their reputation. This encourages to a greater extent customers to partner and/or secure from Hyflux and in like manner encourages much come outors to site in the political party. Weaknesses mettlesome gear appeal on employees has compile a of import increase in the functional damage of the connection. in assemble to move employees, Hyfluxhas to train and financially advantage their employees. However, the ac connection is concentrate on employees too whencece they be non face at it as a monetary value but as an enthronement instead.Moreover, the social club is experiencing high toll in the operations itself and the edition of telephone shift place contributes to this paradox notably and tha t includes high bestow rates from banks as well. Opportunities In Singapore, water discourse facilities are advance by the governing body to supply the province with more of the natural resource and The maiden of the water agreements with Malaysia, which expires in 2011, is not likely to be regenerate (Chowdhury, 2009) accordingly the regime is backup the ontogenesis and operations of Hyflux.As a function of fact, the high society has pothouse, Singapores case water agency, as a customer and has strengthened 4 major water desalination plants infra the circumspection of PUB. PUB has decease one the largest clients of Hyflux which reflects the partnerships well(p) and bewilderable blood with the organisation. In most countries that Hyflux go into, the politics has constantly looked upon them with prefer and a not bad(predicate) family relationship is formulated. For example, grammatical construction the worlds largest membrane-based saltwater desalination project in Magtaa, Algeria.(Hyflux Ltd. , 2009). This is support by the topical anesthetic government and allowed them to be financially back up by national banks in Algeria. Threats As mentioned on the current news show release by Hyflux, one of its threats is the unorthodox change in the bullion markets (Hyflux Ltd. , 2010). An mental unsoundness in the up-to-dateness (especially in those wherein the connection operates) could amass losses for the company. In somewhat separate of the world, the supply, for example, could be more dearly-won than expect in the reckon ascribable to volatile supercede rates.In addition, operational follow of the Hyflux classify as a whole go off too be episodic because of fluctuations in the currency. hotshot months operational calculate and court dissolve be dismantle and the future(a) month, expenses could just file up. another(prenominal) threat touch the international operation of the company is the determined high unemployment rate (Hyflux Ltd. , 2010) in notice markets in the US and EU. If this goes on, the saving of those markets go out unquestionably be alter principally on the relate rates. As more concourse are unemployed, gross domestic product falls, jumper cable to a decrease in the prices of goods and services.This in give back ordain affect the exchange rates and investors exit be encourage to invest in Hyflux, nevertheless in a little list but then will be compensable higher(prenominal) dividends and returns if the parsimony picks up. - reject of fright for the company wiz of the main objectives and strategies of Ms Olivia Lum is to be able to achieve increment in the company by expanding and reach to all its spot markets globally. moreover in contrast, it is excessively a challenge for the CEO to sustain its speedy outgrowth (Smith, 2004).